Dior
In 2020, I started working with the French luxury brand Dior. I created original digital illustrations for their app Dior (K)NOW, as well as for internal presentations and trainings.
Holistix
@holistix is all about concrete habits and reasonable routines.
Personal
@paulahasenack is my instagram profile, where I share a sneak peek into my life and my latest designs. All posts are a representation of my personality: colourful, fun and easygoing.
Free free
@freefree.xx is a page about freedom within feminism. The account discusses all aspects of women’s lives: physical, emotional, political, financial. An engaging page about our everyday life.
Cidinha
@cidinha is a gynaecologist based in Brazil. She uses her Instagram account to share relevant information about women’s health, sex and other medical topics. Her unique sense of humour, bold use of colour and good eye for design allows me to create fun content about an otherwise serious topic.
Lunelli
While at Tux Design, in Brazil, I worked on a new project for Lunelli every six months. Lunelli is a textile company and each season we would choose the colour palette for their collection, as well as develop the layout and cover illustration for the book.
Holistix
In 2020 the Brazilian brand Holistix hired me to design and illustrate their Routine Guide. The project is both an informational book and a planner, where one can be informed about their body and good practices, learn how to develop a good routine and also track and plan their everyday habits.
Personal
I love to create prints incorporating hand-drawn motifs to my designs, adding little hidden elements such as unexpected bursts of colour and special surprises.
Print Studio
Since I started working as a freelancer, I worked with a variety of Print Studios around the world. In Europe, Australia, the US and Brazil, I found partners that helped me grow and perfect my design abilities. Each of them helped me understand different markets, their likings, usages of colours and layouts.
On The Shelves
Since starting my freelance practice, I’ve worked closely with various brands around the world creating prints that help them to tell a story in their collections.